DESIGN THINKING EXPERIENCE

DESIGN THINKING EXPERIENCE

This 2.5 day, high-energy workshop adopts “learning-by-doing” approaches and real service design case studies to help participants learn to apply the fundamentals of design thinking. Participants learn about the design thinking approach, methods, and tools by working on a project in a small team and through short reflections. We bring our experience in practice and a series of proprietary tools Tandemic developed and uses in the field to make design thinking more effective and practical.

Design thinking can be used to design unique products, services or service components which stand out from the competition or solve complex challenges in new ways. It can help optimise existing products or services around what users really want, cutting away wasteful effort and concentrating on a unique user experience across various on- and offline channels.

Key goals

Build awareness about what design thinking can do and how it can be applied in the workplace, particularly around the improvement of existing services and the development of new products/services in existing areas of work

Equip participants with the basic tools of design thinking and service design

Identify a core group of design thinking champions who might carry out a deeper design thinking project within the organisation

Key goals

▪ Gain user insight through interviews and observations using the design thinking approach

▪ Map product, service, or intervention pain points

▪ Reframe challenges, articulate opportunities and brainstorm new approaches

▪ Plan a product or service prototype