The Facebook meaning of “friends” has long been understood to have a different depth compared to friendship grown in a traditional way. More than once have we accepted a request from someone we met at a conference two years ago or once at a cocktail party who somewhere down the line, we forgot who they are and how they look like. Now, may we present an iPhone game that rewards players for knowing their friends.
WHOlah, a free and highly addictive iPhone game, tests how well you know your friends by challenging players to recognize as many of their friends’ profile pictures as they can in 60 seconds.
In partnership with the global no 2 retailer, Carrefour Malaysia and Visa, players who successfully score high win real prizes they can share with friends, ranging from Twisties to Ferrero Rocher.
The game pulls the names and profile photos of friends from Facebook and flashes them on screen with three potential names of friends. Players gain points by successfully guessing their friend’s names. They also receive a variety of badges depending on the playing behavior, such as “Early Riser” for playing early in the day.
Carrefour Malaysia commissioned the game from Tandemic, a firm that builds communities and social movements, for a season of promotion around friendship.
“We are very excited at the prospect of forming new relationships on the digital platform with innovative approaches. This is a natural progression of retail to be a part of the customers’ life”.,” said Ngai Yuen Low, Marketing and Communications Director at Carrefour Malaysia, “We are exploring innovative approaches to reach out to highly social and youthful markets.”
Real prizes can only be redeemed at Carrefour Malaysia. Customers can redeem the prizes by showing the game redemption screen at the customer service counter and then making a purchase with their Visa Debit.
The application is free on the App Store at http://bit.Ly/wholah. More on the application’s terms and conditions can be read at www.carrefour.com.my/wholah. You can download screenshots of the application at http://db.tt/WM2Y33Y.
Carrefour is the pioneer developer of the “hypermarket” concept. It is one of the world’s most successful hypermarket chains with more than 15,430 stores in 31 countries around the world. Carrefour Malaysia, operated by locally incorporated Magnificient Diagraph Sdn Bhd was first set up in 1994 with twenty five (26) outlets throughout West Malaysia.